Your logo and/or your tagline should say what you do and how you do it di fferently. Now make sure you do this, every time. Your customers won’t return to you, or refer you on, if you don’t do what you say you will. Don’t say ‘We exceed your expectations’. Now there is no way you […]
Author Archives: Chris
04
Dec
Dec
Once you have a great logo, make sure every time it gets used, it gets used right. An easy way to do this is to create a document that has your logo, colours, tagline, web address and commonly used brand elements, like your choice of Facebook or Instagram logos, all on a single sheet. This […]
04
Dec
Dec
To make it simple for your customers, the best business name is one that says what you do. Then your tagline can say what makes you better. If your name doesn’t say what you do, then your tagline needs to say what you do, and how you do it. It also needs to go nicely […]
04
Dec
Dec
Be clear about the values that sit in behind your brand. Write down a list of 3-5 things that you won’t deviate from and these will be your guiding principles. Then decide what your brand personality is. Like a person. Do you focus on price, or more on quality? If you want to appeal to […]
04
Dec
Dec
A brand is not a colour, not a typeface and not an advert. Not the way you answer your phone or your sales pitch, and a brand is not what you say in your radio ad. Don’t think it is just your signage, the photos you use or what your sales team wear. And while […]
04
Dec
Dec
Sounds obvious right? Then why, when considering a new logo, do people look at their competitor’s logos first? Well it’s because we think they’re successful, so mine needs to look like theirs. Right? Wrong! You need to stand out, be clear about what you do in either your name and/or your tagline. Research your competitors, […]
15
Sep
Sep
If you don’t know where you are going, every road will get you nowhere. There is never a better time to plan where you want to be as a company, than right now. This planning creates the building blocks for how your brand presents and the words and photos you use in your web site […]
15
Sep
Sep
Did you know that les than 5% of people have specific goals, less than 3% actively write down their goals, and less than 1% set a specific deadline to attain their goals? It astounds me that more people do not think, let alone write down, their business and life goals. It has to be the […]
09
Sep
Sep
An espresso summary of front-line tips for supplying superior customer service. It’s simple stuff, and so simple many don’t do it. Want to maximise your contact with each customer? Want them to be impressed with your concern for them? First, remember that people have different needs, and when their needs are met, they’ll want you […]
09
Sep
Sep
An espresso summary of front-line tips for supplying superior customer service. It’s simple stuff, and so simple many don’t do it. 3. How to satisfy a customer’s visit: Greet them and make them feel comfortable. Value them and let them know that you think they’re important. Ask how you can help them. Listen to what […]