A brand is not a colour, not a typeface and not an advert. Not the way you answer your phone or your sales pitch, and a brand is not what you say in your radio ad. Don’t think it is just your signage, the photos you use or what your sales team wear. And while we’re at it, don’t think your brand is how you design your email signature or the first thing people see when they go to your website.
No, a brand is all of these things.
You must be clear about how your brand works on all of these to be successful.
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Allbrand have worked on many of NZ’s top brands. If you want tools and advice on how to grow your business just phone 021 743 762 or email chris@allbrand.co.nz