Category Archives: CUSTOMER EXPERIENCE

OK customer, you’re fired

Whoa, steady on, I’m out there looking for new customers too. But while customer acquisition may be an important focus for many, it is crucial to know when enough is enough. Some customers are just not going to be right for you. They might take more time than their share, or you might never be […]

Imperfection is perfect

Imperfection is perfect. Whilst the pursuit of perfection looks good on paper and in the promotion of your products and services, it is often impossible to achieve, never cost-effectively. The last 10% to achieve perfection will take most of the effort, and budget. In today’s fast-moving world we need businesses that build a culture for […]

“Hey I’m the customer” – Part 4

An espresso summary of front-line tips for supplying superior customer service. It’s simple stuff, and so simple many don’t do it. Want to maximise your contact with each customer? Want them to be impressed with your concern for them? First, remember that people have different needs, and when their needs are met, they’ll want you […]

“Hey I’m the customer” – Part 3

An espresso summary of front-line tips for supplying superior customer service. It’s simple stuff, and so simple many don’t do it. 3. How to satisfy a customer’s visit: Greet them and make them feel comfortable. Value them and let them know that you think they’re important. Ask how you can help them. Listen to what […]

“Hey I’m the customer” – Part 2

An espresso summary of front-line tips for supplying superior customer service. It’s simple stuff, and so simple many don’t do it. 2. How to get good at valuing people: Think: “You’re the customer – you pay my salary!” Think: “There’s something about you I like”. Find it. Think: “You make my job possible”. Think this […]

“Hey I’m the customer” – Part 1

An espresso summary of front-line tips for supplying superior customer service. It’s simple stuff, and so simple many don’t do it. 1. How to get good at greeting people: Get eye contact. (You’ll make them feel important). Thank them for taking the time to come in (They just became important). Tune the world out, and […]