Your logo and/or your tagline should say what you do and how you do it di fferently. Now make sure you do this, every time. Your customers won’t return to you, or refer you on, if you don’t do what you say you will.
Don’t say ‘We exceed your expectations’. Now there is no way you can.
You can say you do it well, or better than the others, then do it, every time.
Now that has the chance to exceed my expectations.
Chris Norris – Truth Seeker Cert. MKTG | MCC | Cert. Typography
Former Chairman of Business Whangaparaoa and Board Member for Silverdale Business. He is also a mentor with the Business Mentors Programme at MBIE. Now running a locally focussed branding business. Allbrand.co.nz – Revealing the truth in businesses. If you are passionate about something you already have a true story. Get in touch to seek it: Chris@allbrand.co.nz
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