Not many of us have the advantage of this type of conversation starter at a professional gathering. This month we’ll explore how you too can respond well to that question: “So, what do you do?” You’re not alone in how difficult a situation this is for so many people. Will I sound boring? Will I […]
Finding, revealing and promoting your unique USP. For some standing out is important and others run for the hills, not for everyone. Standing out in business is different. For the majority getting noticed is a key priority. But yelling things people have heard before won’t get through. They’re tired of hearing it and switch off. […]
Whoa, steady on, I’m out there looking for new customers too. But while customer acquisition may be an important focus for many, it is crucial to know when enough is enough. Some customers are just not going to be right for you. They might take more time than their share, or you might never be […]
Imperfection is perfect. Whilst the pursuit of perfection looks good on paper and in the promotion of your products and services, it is often impossible to achieve, never cost-effectively. The last 10% to achieve perfection will take most of the effort, and budget. In today’s fast-moving world we need businesses that build a culture for […]
(Published in the December/January 2023 issues of the Millwater Magazine and the Orewa Magazine) If you’re going to invest money in designing a new brochure, advert or website you better ensure the message works so it will be worthwhile in the first place. In Part 1 last month we explained how to focus your advert […]
(Published in the November 2023 issue of the Millwater Magazine and the Orewa Magazine) If you’re going to invest money in designing a new brochure, advert or website you better ensure the message works so it will be worthwhile in the first place. This is far more than telling people about your business, listing your […]
(Published in the October 2023 issue of the Millwater Magazine and the Orewa Magazine) Growing up in NZ I was surrounded by pride in our little country, punching well above its weight. This pride really caught on. Celebrating our sporting achievements with the All- Blacks, Whites, Silver ferns, America’s Cup and our innovators such as […]
(Published in the September 2023 issue of the Millwater Magazine and the Orewa Magazine) Here’s how to make that work for small business. Full disclosure, that’s a made-up figure. No one is collecting and giving away that statistic without strings attached. We’re a country of DIY’ers so the point should be pretty clear. Business start-up […]
(Published in the August 2023 issue of the Millwater Magazine and the Orewa Magazine) Last month we covered ‘Know your WHY to be your version of awesome’. Starting a new business or running an established one, sometimes it’s hard getting up in the morning. This isn’t about a cold winter’s day, it’s about finding your […]
(Published in the July 2023 issue of the Millwater Magazine and the Orewa Magazine) Feeling the pinch, sales not where they need to be right now? You’re not alone. Winter, typically a time when spending decreases and people go into a hibernation state. Throw in an election year, escalating interest rates and people are choosing […]
