Sounds obvious right? Then why, when considering a new logo, do people look at their competitor’s logos first? Well it’s because we think they’re successful, so mine needs to look like theirs. Right? Wrong!
You need to stand out, be clear about what you do in either your name and/or your tagline. Research your competitors, but not to be like them. Be bold, creative, be different, or get some branding help.
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Allbrand have worked on many of NZ’s top brands. If you want tools and advice on how to grow your business just phone 021 743 762 or email chris@allbrand.co.nz