When you make the USP a focus and present your brand well, you will:
• Open new doors and markets
• Attract new and better customers
• Build resilience in a low economy
• Attract better staff and suppliers
• Move faster to meet market demands
• Justify charging a premium
And it’s more than that, revealing your true USP will:
• Give you a new sense of purpose
• Bring you energy to tackle those difficult days
• Inspire your staff in the same way
• Give you and your staff a clear brief on……why you do what you do.