Imperfection is perfect. Whilst the pursuit of perfection looks good on paper and in the promotion of your products and services, it is often impossible to achieve, never cost-effectively. The last 10% to achieve perfection will take most of the effort, and budget. In today’s fast-moving world we need businesses that build a culture for […]
Author Archives: Chris
18
Jan
Jan
(Published in the December/January 2023 issues of the Millwater Magazine and the Orewa Magazine) If you’re going to invest money in designing a new brochure, advert or website you better ensure the message works so it will be worthwhile in the first place. In Part 1 last month we explained how to focus your advert […]
18
Jan
Jan
(Published in the November 2023 issue of the Millwater Magazine and the Orewa Magazine) If you’re going to invest money in designing a new brochure, advert or website you better ensure the message works so it will be worthwhile in the first place. This is far more than telling people about your business, listing your […]
18
Jan
Jan
(Published in the October 2023 issue of the Millwater Magazine and the Orewa Magazine) Growing up in NZ I was surrounded by pride in our little country, punching well above its weight. This pride really caught on. Celebrating our sporting achievements with the All- Blacks, Whites, Silver ferns, America’s Cup and our innovators such as […]
18
Jan
Jan
(Published in the September 2023 issue of the Millwater Magazine and the Orewa Magazine) Here’s how to make that work for small business. Full disclosure, that’s a made-up figure. No one is collecting and giving away that statistic without strings attached. We’re a country of DIY’ers so the point should be pretty clear. Business start-up […]
18
Jan
Jan
(Published in the August 2023 issue of the Millwater Magazine and the Orewa Magazine) Last month we covered ‘Know your WHY to be your version of awesome’. Starting a new business or running an established one, sometimes it’s hard getting up in the morning. This isn’t about a cold winter’s day, it’s about finding your […]
18
Jan
Jan
(Published in the July 2023 issue of the Millwater Magazine and the Orewa Magazine) Feeling the pinch, sales not where they need to be right now? You’re not alone. Winter, typically a time when spending decreases and people go into a hibernation state. Throw in an election year, escalating interest rates and people are choosing […]
18
Jan
Jan
(Published in the May 2023 issue of the Millwater Magazine and the Orewa Magazine) Tick 2 boxes at once with this idea. Have you considered running an employment advert for your ideal employee that talks about how good your brand and purpose is, how you employ the best people and how much you value them? […]
18
Jan
Jan
(Published in the April 2023 issue of the Millwater Magazine and the Orewa Magazine) New business or a well-established one, this applies to you. In this article we push back on the cost of living increases and share some of the ways to make a recession work for you with clever marketing instead. Imagine a […]
04
Dec
Dec
Every time you use your brand you want to be noticed and hopefully also remembered. There’s no way this will happen if you’re not consistent. Three di fferent uses of your brand is three di fferent conversations. Three of the same will have the chance of growing your brand and respect. Look around. How many di fferent uses […]