Let’s face it, once you have a good customer it’s far easier to offer more to these customers than it is to find new ones. Make sure you are making the most of relationships you have first. To begin, we need to know who our best customers are: Look at your top 20% customers. Here’s […]
Author Archives: Chris
Planning for a new logo, or changes to your product offering have prompted thoughts you may need a refresh? Have you had the same website for 3-5 years? Considering updates to your sales tools? If so, you need a branding agency to bring your dreams and plans to life! But how do you choose […]
What is a sale pipeline, again? It’s a snapshot of where prospects are in the sales process and how close they are to buying. Showing how many deals salespeople are expected to close and when, and the status in reaching their quota. See last month’s article for Tips on how to maintain your Sales Pipeline. […]
What is a sale pipeline? It’s a snapshot of where prospects are in the sales process and how close they are to buying. Showing how many deals salespeople are expected to close and when, and the status in reaching their quota. Here are 10 tips for maining your sales pipeline: Update your pipeline regularly – Keep […]
93% of online experiences begin with a search engine, and Google hold over 90% of the search engine market share.. Paid adverts appear at the top of Google, however, it’s the organic search results that don’t have that word ‘Sponsored’ above, that usually achieve the higher click through rate. One of the first things you […]
Beat the winter sales blues with warm and cozy promotions, activities and initiatives that keep the POS system beeping. While others go into hibernation and often reduce their activity, you can take advantage as this as a great time to stand out. Here’s a few ideas to help too: Brand update – How up-to-date is […]
Not many of us have the advantage of this type of conversation starter at a professional gathering. This month we’ll explore how you too can respond well to that question: “So, what do you do?” You’re not alone in how difficult a situation this is for so many people. Will I sound boring? Will I […]
Finding, revealing and promoting your unique USP. For some standing out is important and others run for the hills, not for everyone. Standing out in business is different. For the majority getting noticed is a key priority. But yelling things people have heard before won’t get through. They’re tired of hearing it and switch off. […]
Whoa, steady on, I’m out there looking for new customers too. But while customer acquisition may be an important focus for many, it is crucial to know when enough is enough. Some customers are just not going to be right for you. They might take more time than their share, or you might never be […]
Imperfection is perfect. Whilst the pursuit of perfection looks good on paper and in the promotion of your products and services, it is often impossible to achieve, never cost-effectively. The last 10% to achieve perfection will take most of the effort, and budget. In today’s fast-moving world we need businesses that build a culture for […]