Category Archives: PLANNING

Important questions to ask before selecting the right Branding Agency for your business or idea

Planning for a new logo, or changes to your product offering have prompted thoughts you may need a refresh? Have you had the same website for 3-5 years? Considering updates to your sales tools? If so, you need a branding agency to bring your dreams and plans to life!   But how do you choose […]

OK customer, you’re fired

Whoa, steady on, I’m out there looking for new customers too. But while customer acquisition may be an important focus for many, it is crucial to know when enough is enough. Some customers are just not going to be right for you. They might take more time than their share, or you might never be […]

Pride is catchy

(Published in the October 2023 issue of the Millwater Magazine and the Orewa Magazine) Growing up in NZ I was surrounded by pride in our little country, punching well above its weight. This pride really caught on. Celebrating our sporting achievements with the All- Blacks, Whites, Silver ferns, America’s Cup and our innovators such as […]

Knowing your WHY will give you the HOW

(Published in the August 2023 issue of the Millwater Magazine and the Orewa Magazine) Last month we covered ‘Know your WHY to be your version of awesome’. Starting a new business or running an established one, sometimes it’s hard getting up in the morning. This isn’t about a cold winter’s day, it’s about finding your […]

How to get what you want out of your business

Did you know that les than 5% of people have specific goals, less than 3% actively write down their goals, and less than 1% set a specific deadline to attain their goals? It astounds me that more people do not think, let alone write down, their business and life goals. It has to be the […]