Once you have a great logo, make sure every time it gets used, it gets used right.
An easy way to do this is to create a document that has your logo, colours, tagline, web address and commonly used brand elements, like your choice of Facebook or Instagram logos, all on a single sheet. This is called a logo sheet.
Then send this as well every time you send your logo somewhere.
Better still, get your designer or agency to do this in a vector PDF format that can be opened by any professional. This way the logo sheet replaces your logo into a single file to make things even easier. Want to know how easy this can be?
Chris Norris – Truth Seeker Cert. MKTG | MCC | Cert. Typography
Former Chairman of Business Whangaparaoa and Board Member for Silverdale Business. He is also a mentor with the Business Mentors Programme at MBIE. Now running a locally focussed branding business. Allbrand.co.nz – Revealing the truth in businesses. If you are passionate about something you already have a true story. Get in touch to seek it: Chris@allbrand.co.nz
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