Planning for a new logo, or changes to your product offering have prompted thoughts you may need a refresh? Have you had the same website for 3-5 years? Considering updates to your sales tools? If so, you need a branding agency to bring your dreams and plans to life! But how do you choose […]
Category Archives: BUSINESS TIP
01
Jul
Jul
Beat the winter sales blues with warm and cozy promotions, activities and initiatives that keep the POS system beeping. While others go into hibernation and often reduce their activity, you can take advantage as this as a great time to stand out. Here’s a few ideas to help too: Brand update – How up-to-date is […]
01
Mar
Mar
Whoa, steady on, I’m out there looking for new customers too. But while customer acquisition may be an important focus for many, it is crucial to know when enough is enough. Some customers are just not going to be right for you. They might take more time than their share, or you might never be […]
02
Feb
Feb
Imperfection is perfect. Whilst the pursuit of perfection looks good on paper and in the promotion of your products and services, it is often impossible to achieve, never cost-effectively. The last 10% to achieve perfection will take most of the effort, and budget. In today’s fast-moving world we need businesses that build a culture for […]
18
Jan
Jan
(Published in the December/January 2023 issues of the Millwater Magazine and the Orewa Magazine) If you’re going to invest money in designing a new brochure, advert or website you better ensure the message works so it will be worthwhile in the first place. In Part 1 last month we explained how to focus your advert […]
18
Jan
Jan
(Published in the November 2023 issue of the Millwater Magazine and the Orewa Magazine) If you’re going to invest money in designing a new brochure, advert or website you better ensure the message works so it will be worthwhile in the first place. This is far more than telling people about your business, listing your […]
18
Jan
Jan
(Published in the October 2023 issue of the Millwater Magazine and the Orewa Magazine) Growing up in NZ I was surrounded by pride in our little country, punching well above its weight. This pride really caught on. Celebrating our sporting achievements with the All- Blacks, Whites, Silver ferns, America’s Cup and our innovators such as […]
18
Jan
Jan
(Published in the September 2023 issue of the Millwater Magazine and the Orewa Magazine) Here’s how to make that work for small business. Full disclosure, that’s a made-up figure. No one is collecting and giving away that statistic without strings attached. We’re a country of DIY’ers so the point should be pretty clear. Business start-up […]
18
Jan
Jan
(Published in the August 2023 issue of the Millwater Magazine and the Orewa Magazine) Last month we covered ‘Know your WHY to be your version of awesome’. Starting a new business or running an established one, sometimes it’s hard getting up in the morning. This isn’t about a cold winter’s day, it’s about finding your […]
18
Jan
Jan
(Published in the July 2023 issue of the Millwater Magazine and the Orewa Magazine) Feeling the pinch, sales not where they need to be right now? You’re not alone. Winter, typically a time when spending decreases and people go into a hibernation state. Throw in an election year, escalating interest rates and people are choosing […]
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