93% of online experiences begin with a search engine, and Google hold over 90% of the search engine market share.. Paid adverts appear at the top of Google, however, it’s the organic search results that don’t have that word ‘Sponsored’ above, that usually achieve the higher click through rate. One of the first things you […]
Category Archives: ADVERTISING
01
Jul
Jul
Beat the winter sales blues with warm and cozy promotions, activities and initiatives that keep the POS system beeping. While others go into hibernation and often reduce their activity, you can take advantage as this as a great time to stand out. Here’s a few ideas to help too: Brand update – How up-to-date is […]
18
Jan
Jan
(Published in the December/January 2023 issues of the Millwater Magazine and the Orewa Magazine) If you’re going to invest money in designing a new brochure, advert or website you better ensure the message works so it will be worthwhile in the first place. In Part 1 last month we explained how to focus your advert […]
18
Jan
Jan
(Published in the November 2023 issue of the Millwater Magazine and the Orewa Magazine) If you’re going to invest money in designing a new brochure, advert or website you better ensure the message works so it will be worthwhile in the first place. This is far more than telling people about your business, listing your […]
18
Jan
Jan
(Published in the September 2023 issue of the Millwater Magazine and the Orewa Magazine) Here’s how to make that work for small business. Full disclosure, that’s a made-up figure. No one is collecting and giving away that statistic without strings attached. We’re a country of DIY’ers so the point should be pretty clear. Business start-up […]
18
Jan
Jan
(Published in the July 2023 issue of the Millwater Magazine and the Orewa Magazine) Feeling the pinch, sales not where they need to be right now? You’re not alone. Winter, typically a time when spending decreases and people go into a hibernation state. Throw in an election year, escalating interest rates and people are choosing […]