It’s not the wild west, so here’s some quick marketing tips to get started. Without sounding simplistic let’s split companies into 2 marketer groups: Companies targeting a market sharing a similar need. They find a solution to that problem (Product) only they can do in this particular way (Unique Selling Point). The simpler route. Then, […]
Category Archives: MARKETING
10
Oct
Oct
Let’s face it, once you have a good customer it’s far easier to offer more to these customers than it is to find new ones. Make sure you are making the most of relationships you have first. To begin, we need to know who our best customers are: Look at your top 20% customers. Here’s […]
27
Sep
Sep
Planning for a new logo, or changes to your product offering have prompted thoughts you may need a refresh? Have you had the same website for 3-5 years? Considering updates to your sales tools? If so, you need a branding agency to bring your dreams and plans to life! But how do you choose […]
02
Sep
Sep
What is a sale pipeline, again? It’s a snapshot of where prospects are in the sales process and how close they are to buying. Showing how many deals salespeople are expected to close and when, and the status in reaching their quota. See last month’s article for Tips on how to maintain your Sales Pipeline. […]
02
Sep
Sep
What is a sale pipeline? It’s a snapshot of where prospects are in the sales process and how close they are to buying. Showing how many deals salespeople are expected to close and when, and the status in reaching their quota. Here are 10 tips for maining your sales pipeline: Update your pipeline regularly – Keep […]
02
Sep
Sep
93% of online experiences begin with a search engine, and Google hold over 90% of the search engine market share.. Paid adverts appear at the top of Google, however, it’s the organic search results that don’t have that word ‘Sponsored’ above, that usually achieve the higher click through rate. One of the first things you […]
01
Jul
Jul
Beat the winter sales blues with warm and cozy promotions, activities and initiatives that keep the POS system beeping. While others go into hibernation and often reduce their activity, you can take advantage as this as a great time to stand out. Here’s a few ideas to help too: Brand update – How up-to-date is […]
02
May
May
Not many of us have the advantage of this type of conversation starter at a professional gathering. This month we’ll explore how you too can respond well to that question: “So, what do you do?” You’re not alone in how difficult a situation this is for so many people. Will I sound boring? Will I […]
28
Mar
Mar
Finding, revealing and promoting your unique USP. For some standing out is important and others run for the hills, not for everyone. Standing out in business is different. For the majority getting noticed is a key priority. But yelling things people have heard before won’t get through. They’re tired of hearing it and switch off. […]
01
Mar
Mar
Whoa, steady on, I’m out there looking for new customers too. But while customer acquisition may be an important focus for many, it is crucial to know when enough is enough. Some customers are just not going to be right for you. They might take more time than their share, or you might never be […]
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