As we go along in our business day to day, do we ever stop and wonder how our clients or customers really view or perceive what our business is about – and are we telling the right story? Customers view our business through more than words and pictures. When we’re telling our story we need […]
Category Archives: CUSTOMER EXPERIENCE
03
Mar
Mar
Regardless of how many times you tell someone what you do, or how well you explain what you do in your website or collateral, there will always be people asking what you do or saying “I didn’t know you did that”. Don’t be disillusioned by this, it’s normal. No one is as invested […]
04
Dec
Dec
It’s not the wild west, so here’s some quick marketing tips to get started. Without sounding simplistic let’s split companies into 2 marketer groups: Companies targeting a market sharing a similar need. They find a solution to that problem (Product) only they can do in this particular way (Unique Selling Point). The simpler route. Then, […]
01
Mar
Mar
Whoa, steady on, I’m out there looking for new customers too. But while customer acquisition may be an important focus for many, it is crucial to know when enough is enough. Some customers are just not going to be right for you. They might take more time than their share, or you might never be […]
02
Feb
Feb
Imperfection is perfect. Whilst the pursuit of perfection looks good on paper and in the promotion of your products and services, it is often impossible to achieve, never cost-effectively. The last 10% to achieve perfection will take most of the effort, and budget. In today’s fast-moving world we need businesses that build a culture for […]
09
Sep
Sep
An espresso summary of front-line tips for supplying superior customer service. It’s simple stuff, and so simple many don’t do it. Want to maximise your contact with each customer? Want them to be impressed with your concern for them? First, remember that people have different needs, and when their needs are met, they’ll want you […]
09
Sep
Sep
An espresso summary of front-line tips for supplying superior customer service. It’s simple stuff, and so simple many don’t do it. 3. How to satisfy a customer’s visit: Greet them and make them feel comfortable. Value them and let them know that you think they’re important. Ask how you can help them. Listen to what […]
09
Sep
Sep
An espresso summary of front-line tips for supplying superior customer service. It’s simple stuff, and so simple many don’t do it. 2. How to get good at valuing people: Think: “You’re the customer – you pay my salary!” Think: “There’s something about you I like”. Find it. Think: “You make my job possible”. Think this […]
08
Sep
Sep
An espresso summary of front-line tips for supplying superior customer service. It’s simple stuff, and so simple many don’t do it. 1. How to get good at greeting people: Get eye contact. (You’ll make them feel important). Thank them for taking the time to come in (They just became important). Tune the world out, and […]