Regardless of how many times you tell someone what you do, or how well you explain what you do in your website or collateral, there will always be people asking what you do or saying “I didn’t know you did that”. Don’t be disillusioned by this, it’s normal. No one is as invested […]
Category Archives: SALES
04
Dec
Dec
It’s not the wild west, so here’s some quick marketing tips to get started. Without sounding simplistic let’s split companies into 2 marketer groups: Companies targeting a market sharing a similar need. They find a solution to that problem (Product) only they can do in this particular way (Unique Selling Point). The simpler route. Then, […]
10
Oct
Oct
Let’s face it, once you have a good customer it’s far easier to offer more to these customers than it is to find new ones. Make sure you are making the most of relationships you have first. To begin, we need to know who our best customers are: Look at your top 20% customers. Here’s […]
02
Sep
Sep
What is a sale pipeline, again? It’s a snapshot of where prospects are in the sales process and how close they are to buying. Showing how many deals salespeople are expected to close and when, and the status in reaching their quota. See last month’s article for Tips on how to maintain your Sales Pipeline. […]
02
Sep
Sep
What is a sale pipeline? It’s a snapshot of where prospects are in the sales process and how close they are to buying. Showing how many deals salespeople are expected to close and when, and the status in reaching their quota. Here are 10 tips for maining your sales pipeline: Update your pipeline regularly – Keep […]
01
Jul
Jul
Beat the winter sales blues with warm and cozy promotions, activities and initiatives that keep the POS system beeping. While others go into hibernation and often reduce their activity, you can take advantage as this as a great time to stand out. Here’s a few ideas to help too: Brand update – How up-to-date is […]
02
May
May
Not many of us have the advantage of this type of conversation starter at a professional gathering. This month we’ll explore how you too can respond well to that question: “So, what do you do?” You’re not alone in how difficult a situation this is for so many people. Will I sound boring? Will I […]