What is a sale pipeline, again? It’s a snapshot of where prospects are in the sales process and how close they are to buying. Showing how many deals salespeople are expected to close and when, and the status in reaching their quota. See last month’s article for Tips on how to maintain your Sales Pipeline. […]
Category Archives: MARKETING
02
Sep
Sep
What is a sale pipeline? It’s a snapshot of where prospects are in the sales process and how close they are to buying. Showing how many deals salespeople are expected to close and when, and the status in reaching their quota. Here are 10 tips for maining your sales pipeline: Update your pipeline regularly – Keep […]
02
Sep
Sep
93% of online experiences begin with a search engine, and Google hold over 90% of the search engine market share.. Paid adverts appear at the top of Google, however, it’s the organic search results that don’t have that word ‘Sponsored’ above, that usually achieve the higher click through rate. One of the first things you […]
01
Jul
Jul
Beat the winter sales blues with warm and cozy promotions, activities and initiatives that keep the POS system beeping. While others go into hibernation and often reduce their activity, you can take advantage as this as a great time to stand out. Here’s a few ideas to help too: Brand update – How up-to-date is […]
02
May
May
Not many of us have the advantage of this type of conversation starter at a professional gathering. This month we’ll explore how you too can respond well to that question: “So, what do you do?” You’re not alone in how difficult a situation this is for so many people. Will I sound boring? Will I […]
28
Mar
Mar
Finding, revealing and promoting your unique USP. For some standing out is important and others run for the hills, not for everyone. Standing out in business is different. For the majority getting noticed is a key priority. But yelling things people have heard before won’t get through. They’re tired of hearing it and switch off. […]
01
Mar
Mar
Whoa, steady on, I’m out there looking for new customers too. But while customer acquisition may be an important focus for many, it is crucial to know when enough is enough. Some customers are just not going to be right for you. They might take more time than their share, or you might never be […]
02
Feb
Feb
Imperfection is perfect. Whilst the pursuit of perfection looks good on paper and in the promotion of your products and services, it is often impossible to achieve, never cost-effectively. The last 10% to achieve perfection will take most of the effort, and budget. In today’s fast-moving world we need businesses that build a culture for […]
18
Jan
Jan
(Published in the October 2023 issue of the Millwater Magazine and the Orewa Magazine) Growing up in NZ I was surrounded by pride in our little country, punching well above its weight. This pride really caught on. Celebrating our sporting achievements with the All- Blacks, Whites, Silver ferns, America’s Cup and our innovators such as […]
18
Jan
Jan
(Published in the September 2023 issue of the Millwater Magazine and the Orewa Magazine) Here’s how to make that work for small business. Full disclosure, that’s a made-up figure. No one is collecting and giving away that statistic without strings attached. We’re a country of DIY’ers so the point should be pretty clear. Business start-up […]
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