“I learned a lot from this workshop with Chris. He understood my business and market and was able to quickly help me find the right headline and how to write my advert and lay it out. I have been very happy with the enquiries I have been receiving from my new adverts.” Grant – Timber […]
Category Archives: MARKETING
20
May
May
An earlier article in this series titled ‘You’re such a disruptor’ discussed ‘Finding, revealing and promoting your true Unique Selling Point’. In this article we’ll describe a way to find your hidden potential. We’ll show ways to find what you do well and compare it to your competitors. So this is also a great way […]
20
May
May
As we go along in our business day to day, do we ever stop and wonder how our clients or customers really view or perceive what our business is about – and are we telling the right story? Customers view our business through more than words and pictures. When we’re telling our story we need […]
20
May
May
The cost of living and running a business is rising. Big companies are increasing their prices. If you need to too, here is some help: Stay competitive – Know how competitors charge and justify. Google, mystery shop, ask suppliers and customers. Know your USP – Similar competitor products = similar prices. Do something no one […]
20
May
May
You may have a great website and you can do as much advertising as you like but part of people’s buying journey is researching you. This is where Google comes in. Make it easy to be found by having a verified and up to date Google Business profile. Here’s how to get started: Sign in […]
20
May
May
We tend to assume customers know a lot more about our business than they do – And many of us are shy of blowing our own trumpet. No one wants to think they might turn into this guy pictured here. Here are some tips to avoid it: What is your USP, what differs you from […]
03
Mar
Mar
Regardless of how many times you tell someone what you do, or how well you explain what you do in your website or collateral, there will always be people asking what you do or saying “I didn’t know you did that”. Don’t be disillusioned by this, it’s normal. No one is as invested […]
17
Feb
Feb
BE LOCAL SUPPORT LOCAL When shopping here are some thoughts to consider. Full disclosure, I’m a fan of supporting local business, so firstly here are some of the consumer benefits of buying local that business owners rely on: Local products selected or designed by locals mean this design or selection is tailored for the local […]
04
Dec
Dec
It’s not the wild west, so here’s some quick marketing tips to get started. Without sounding simplistic let’s split companies into 2 marketer groups: Companies targeting a market sharing a similar need. They find a solution to that problem (Product) only they can do in this particular way (Unique Selling Point). The simpler route. Then, […]
10
Oct
Oct
Let’s face it, once you have a good customer it’s far easier to offer more to these customers than it is to find new ones. Make sure you are making the most of relationships you have first. To begin, we need to know who our best customers are: Look at your top 20% customers. Here’s […]