When you make the USP a focus and present your brand well, you will:
• Open new doors and markets • Attract new and better customers • Build resilience in a low economy • Attract better staff and suppliers • Move faster to meet market demands • Justify charging a premium
And it’s more than that, revealing your true USP will:
• Give you a new sense of purpose • Bring you energy to tackle those difficult days • Inspire your staff in the same way • Give you and your staff a clear brief on……why you do what you do.