What type of environment would you like to work in? There are advantages and disadvantages to bottom-up and top-down businesses. Top-Down vs Bottom-Up Top-down business models involve senior management setting big picture objectives and strategies that are then cascaded down through the organisation for execution, emphasizing efficiency and control. In contrast, bottom-up models incorporate input […]
Category Archives: PLANNING
28
Apr
Apr
We explore some digital tools you might like to consider that could save you time. Some use AI. Everything related to this new technology comes with a warning. If you read it on social media it isn’t always true, ok so that’s obvious. But the same can go for AI. You can’t always trust the […]
20
May
May
Of course, planning your day can only be effective if you are working towards a greater plan. Having a Vision, a Mission, Values and Key Strategies all based around your Major Goals is crucial for success. These are your road map. The best way to get nowhere is to start out without this road map. […]
17
Feb
Feb
Let’s face it, getting motivated after a break is tough on everyone. Motivation is easier when you have a strong clear purpose and a set of goals that help you achieve this. That is, you have a reason to do something, the goals that break it down, and a timeframe for when you need to […]
04
Dec
Dec
It’s not the wild west, so here’s some quick marketing tips to get started. Without sounding simplistic let’s split companies into 2 marketer groups: Companies targeting a market sharing a similar need. They find a solution to that problem (Product) only they can do in this particular way (Unique Selling Point). The simpler route. Then, […]
10
Oct
Oct
Let’s face it, once you have a good customer it’s far easier to offer more to these customers than it is to find new ones. Make sure you are making the most of relationships you have first. To begin, we need to know who our best customers are: Look at your top 20% customers. Here’s […]
27
Sep
Sep
Planning for a new logo, or changes to your product offering have prompted thoughts you may need a refresh? Have you had the same website for 3-5 years? Considering updates to your sales tools? If so, you need a branding agency to bring your dreams and plans to life! But how do you choose […]
01
Mar
Mar
Whoa, steady on, I’m out there looking for new customers too. But while customer acquisition may be an important focus for many, it is crucial to know when enough is enough. Some customers are just not going to be right for you. They might take more time than their share, or you might never be […]
18
Jan
Jan
(Published in the October 2023 issue of the Millwater Magazine and the Orewa Magazine) Growing up in NZ I was surrounded by pride in our little country, punching well above its weight. This pride really caught on. Celebrating our sporting achievements with the All- Blacks, Whites, Silver ferns, America’s Cup and our innovators such as […]
18
Jan
Jan
(Published in the August 2023 issue of the Millwater Magazine and the Orewa Magazine) Last month we covered ‘Know your WHY to be your version of awesome’. Starting a new business or running an established one, sometimes it’s hard getting up in the morning. This isn’t about a cold winter’s day, it’s about finding your […]
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