What type of environment would you like to work in? There are advantages and disadvantages to bottom-up and top-down businesses. Top-Down vs Bottom-Up Top-down business models involve senior management setting big picture objectives and strategies that are then cascaded down through the organisation for execution, emphasizing efficiency and control. In contrast, bottom-up models incorporate input […]
Author Archives: allbrandsadmin
28
Apr
Apr
Owning your own business has a lot of advantages, it is also balanced with plenty of challenges. We explore a few of the Joys and Perils in this article: Joys • Satisfaction – being self-supporting, possibly employing others, achieving targets, doing something you enjoy, developing new skills, stretching yourself • Flexibility – possibility to choose […]
28
Apr
Apr
This percentage goes up significantly amongst high performing leaders too. ‘Do something that scares you every day’! Whew, what a challenge. I’m not sure how I might achieve that without hurting myself. Maybe keep a pet snake? I hate snakes. Seriously, ‘Do something that scares you…’ Of-course the context needs to be relevant for you. […]
28
Apr
Apr
Effective marketing is essential for any business, but with so many options available locally and online, it’s easy to feel overwhelmed. From digital channels like social media and Google ads to print options, networking events, and community groups—all have their place. The key is selecting the right mix that aligns with your business goals and […]
28
Apr
Apr
Customer relationships can be tricky to manoeuvre. You can do your best to deliver an amazing experience, but that doesn’t always mean they will refer you to a friend. When people refer you we call them Brand Ambassadors, as they are essentially your best sales team. Great delivery is just the start, but you do […]
28
Apr
Apr
We explore some digital tools you might like to consider that could save you time. Some use AI. Everything related to this new technology comes with a warning. If you read it on social media it isn’t always true, ok so that’s obvious. But the same can go for AI. You can’t always trust the […]
28
Apr
Apr
A customer buying journey is just the professional way of saying these are the steps my customers take before they buy. When you understand the steps they take you will have a roadmap for how you can be there in the right place, with the right tools, to help them make the right decision – […]
28
Apr
Apr
It’s Monday morning and you’re faced with a list of things to do, but mindful of balancing ‘working on the business’ vs ‘in the business’. How do you decide how much time to spend on things like marketing, networking, improvement, new technology (e.g.: AI), new products, etc? How do we know where to start and […]
08
Sep
Sep
An espresso summary of front-line tips for supplying superior customer service. It’s simple stuff, and so simple many don’t do it. 1. How to get good at greeting people: Get eye contact. (You’ll make them feel important). Thank them for taking the time to come in (They just became important). Tune the world out, and […]
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