Category Archives: CUSTOMER EXPERIENCE|MARKETING|PLANNING|SALES

How sharing your WHY will help your business

If you’re marketing your business on the Coast, chances are you’re already doing the basics well. You’re sharp on service, you know your numbers, and you work hard to stand out. But when everyone says they’re friendly and fairly priced, it gets noisy fast. Most of us have learned the traditional service and price models […]

How well have you set up your customer buying journey?

A customer buying journey is just the professional way of saying these are the steps my customers take before they buy. When you understand the steps they take you will have a roadmap for how you can be there in the right place, with the right tools, to help them make the right decision – […]