Every time you use your brand you want to be noticed and hopefully also remembered. There’s no way this will happen if you’re not consistent. Three di fferent uses of your brand is three di fferent conversations. Three of the same will have the chance of growing your brand and respect. Look around. How many di fferent uses […]
Category Archives: BRANDING: QUICK-TIP
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Your logo and/or your tagline should say what you do and how you do it di fferently. Now make sure you do this, every time. Your customers won’t return to you, or refer you on, if you don’t do what you say you will. Don’t say ‘We exceed your expectations’. Now there is no way you […]
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Once you have a great logo, make sure every time it gets used, it gets used right. An easy way to do this is to create a document that has your logo, colours, tagline, web address and commonly used brand elements, like your choice of Facebook or Instagram logos, all on a single sheet. This […]
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To make it simple for your customers, the best business name is one that says what you do. Then your tagline can say what makes you better. If your name doesn’t say what you do, then your tagline needs to say what you do, and how you do it. It also needs to go nicely […]
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Be clear about the values that sit in behind your brand. Write down a list of 3-5 things that you won’t deviate from and these will be your guiding principles. Then decide what your brand personality is. Like a person. Do you focus on price, or more on quality? If you want to appeal to […]
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A brand is not a colour, not a typeface and not an advert. Not the way you answer your phone or your sales pitch, and a brand is not what you say in your radio ad. Don’t think it is just your signage, the photos you use or what your sales team wear. And while […]
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Sounds obvious right? Then why, when considering a new logo, do people look at their competitor’s logos first? Well it’s because we think they’re successful, so mine needs to look like theirs. Right? Wrong! You need to stand out, be clear about what you do in either your name and/or your tagline. Research your competitors, […]