HILLS HATS

Unique Selling Point:
Hats handcrafted in NZ since 1875.

Justification:
NZ have a reputation for understanding the outdoors, being adventurous and living among 50 million sheep. Hills manufacture premium headwear, select premium wools and furs, have technical fabrics knowledge, pride in their craft, and intellectual knowledge that comes from nearly 150 years in hat making. All of these messages are woven throughout their marketing messaging.

More:
Manufacturer and Retailer.
Corporate Brand Identity and Retail Brand.

We ran workshops with Simon and his team to identify their purpose, mission, vision and values. These foundations are used as road maps for decisions and help guide the business growth and keep this high flying Hatman’s feet grounded in preparation for his next launch idea.

‘’I find Chris a great sounding board for my ideas and his knowledge of his industry is wide reaching. Chris, thanks for the workshop yesterday, it was awesome. I feel energised and have thousands of ideas running around in my head. I feel like I actually might be going somewhere, it was great, thank you so much”.

Simon Smuts-Kennedy
Director, General Manager
Hills Hats Ltd