AUTOMOBILE ASSOCIATION

Retail Store.
Creative Direction of Store Fixture Design and Store Product Layering whilst employed by Brand Partners.

“We had four different products in the promotional stands. The products chosen for the stand in each AA centre depended on where that centre was located within New Zealand. We had the following national monthly increase in sales in the following products.”
New Zealand Road Atlas 51%
Auckland Street Directory 68%
Wellington Street Directory 127%
Christchurch Street Directory 50%

Kirsty Vincent – Retail and Tourism Product Manager
Automobile Association
www.aa.co.nz