If you’re marketing your business on the Coast, chances are you’re already doing the basics [...]
Work doesn’t just land on your lap. You’ve got to go out and find it, [...]
At our recent session, we focused on sharing practical ideas to reduce our reliance on [...]
Momentum is everything in business. When your sales pipeline is humming, opportunities appear naturally and [...]
AI has evolved quickly, from an experimental novelty to a tool many people now use [...]
In every market, businesses fall into the same trap: believing the quickest way to win [...]
Most people don’t enjoy conflict. Many avoid it entirely. We sidestep awkward conversations, deliver vague [...]
The power of action “Action speaks louder than words but not nearly as often.” — [...]
Something that can hold us back are limiting beliefs. A limiting belief is a false [...]
Signs you may have a ‘Gap mindset’: • Focus on where I could be rather [...]
As new communication platforms enter the market the lines between what is acceptable are becoming [...]
What type of environment would you like to work in? There are advantages and disadvantages [...]
Owning your own business has a lot of advantages, it is also balanced with plenty [...]
This percentage goes up significantly amongst high performing leaders too. ‘Do something that scares you [...]
Effective marketing is essential for any business, but with so many options available locally and [...]
Customer relationships can be tricky to manoeuvre. You can do your best to deliver an [...]
We explore some digital tools you might like to consider that could save you time. [...]
A customer buying journey is just the professional way of saying these are the steps [...]
It’s Monday morning and you’re faced with a list of things to do, but mindful [...]
“I learned a lot from this workshop with Chris. He understood my business and market [...]
An earlier article in this series titled ‘You’re such a disruptor’ discussed ‘Finding, revealing and [...]
As we go along in our business day to day, do we ever stop and [...]
The cost of living and running a business is rising. Big companies are increasing their [...]
You may have a great website and you can do as much advertising as you [...]
We tend to assume customers know a lot more about our business than they do [...]
Of course, planning your day can only be effective if you are working towards a [...]
Regardless of how many times you tell someone what you do, or how well you [...]
Let’s face it, getting motivated after a break is tough on everyone. Motivation is easier [...]
BE LOCAL SUPPORT LOCAL When shopping here are some thoughts to consider. Full disclosure, I’m [...]
It’s not the wild west, so here’s some quick marketing tips to get started. Without [...]
Let’s face it, once you have a good customer it’s far easier to offer more [...]
Planning for a new logo, or changes to your product offering have prompted thoughts you [...]
What is a sale pipeline, again? It’s a snapshot of where prospects are in the [...]
What is a sale pipeline? It’s a snapshot of where prospects are in the sales [...]
93% of online experiences begin with a search engine, and Google hold over 90% of [...]
Beat the winter sales blues with warm and cozy promotions, activities and initiatives that keep [...]
Not many of us have the advantage of this type of conversation starter at a [...]
Finding, revealing and promoting your unique USP. For some standing out is important and others [...]
Whoa, steady on, I’m out there looking for new customers too. But while customer acquisition [...]
Imperfection is perfect. Whilst the pursuit of perfection looks good on paper and in the [...]
(Published in the December/January 2023 issues of the Millwater Magazine and the Orewa Magazine) If [...]
(Published in the November 2023 issue of the Millwater Magazine and the Orewa Magazine) If [...]
(Published in the October 2023 issue of the Millwater Magazine and the Orewa Magazine) Growing [...]
(Published in the September 2023 issue of the Millwater Magazine and the Orewa Magazine) Here’s [...]
(Published in the August 2023 issue of the Millwater Magazine and the Orewa Magazine) Last [...]
(Published in the July 2023 issue of the Millwater Magazine and the Orewa Magazine) Feeling [...]
(Published in the May 2023 issue of the Millwater Magazine and the Orewa Magazine) Tick [...]
(Published in the April 2023 issue of the Millwater Magazine and the Orewa Magazine) New [...]
Every time you use your brand you want to be noticed and hopefully also remembered. [...]
Your logo and/or your tagline should say what you do and how you do it [...]
Once you have a great logo, make sure every time it gets used, it gets [...]
To make it simple for your customers, the best business name is one that says [...]
Be clear about the values that sit in behind your brand. Write down a list [...]
A brand is not a colour, not a typeface and not an advert. Not the [...]
Sounds obvious right? Then why, when considering a new logo, do people look at their [...]
If you don’t know where you are going, every road will get you nowhere. There [...]
Did you know that les than 5% of people have specific goals, less than 3% [...]
An espresso summary of front-line tips for supplying superior customer service. It’s simple stuff, and [...]
